Author Brand Workshop

In my opinion the idea of being in the public eye is by far the most unappealing thing about being an author – and that includes those times when it’s one in the morning and you’re crying into your keyboard or when mean, scary beta readers have your baby. If it were up to me, you could be a popular author without ever writing a single bio or anyone ever knowing what you looked like. After all, I’m one of those people who never actually looks at author bios or photos (sorry authors, I kinda don’t care). Unfortunately, that isn’t the way things are.

The fantabulous Jill Marcotte recently did a small, informal author branding workshop born from this glorious and informative blog post. It gave me a lot of information and things to consider that I hadn’t really thought of before – especially the really obvious things. I knew bios were important but hadn’t even thought about unifying visuals or solidifying genre. There’s a lot I was missing out on and as I creep my way ever closer to querying time it’s something I really need to start considering.

It started off with these here worksheets and ended up on a gmail hangout during which I at no point tripped over my own chair and fell in front of the camera. If you’re a writer and thinking about publishing at some point, I would highly recommend having a look at the sheets even if just to give yourself something to think about.

In the above, Jill outlines how useful it can be to have unifying themes—such as colour or images—across all platforms to make things associated with you as an author easily recognisable. The whole thing has given me some really good ideas for my own themes and I hope to be able to refine and implement these in the future. Unfortunately, I don’t have the money to commission things at the moment – this is definitely something I’ll want looking professional and not my own sad dollops of acrylic.

In the shorter term side of things, there were some good suggestions for websites at the workshop so keep tuned for some minor but hopefully helpful site updates coming in the next month. Have any of you starting thinking about your author brand? How have you tackled it?

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